If you own a business and have been frustrated with the expense and inflexibility of direct mailers, your company will change for the better once you use a bulk email service. Email marketing services will save you money and give you a great return on your investment.


Mass email services allow you to create marketing materials that you can send directly to your contacts. Often these materials can be enhanced with product or website links, providing great chances for transactional marketing. Plus, ads and newsletters sent through email marketing services are incredibly easy for your contacts to share with others because you can add built-in Like and Tweet buttons. These elements also help build your social media following.

Another benefit of bulk email marketing is specific reporting on how successful a campaign is. You'll get customized reports about which marketing tools are working and what needs to be improved. You can even use a mass email service to test customer retention and loyalty by sending special discounts to repeat customers.

These companies help you spread news about your company and bring in new customers in a very efficient and reportable way. The best email marketing companies include iContact, Benchmark Email and Constant Contact. Also, for some helpful tips on starting an email campaign, check out our articles on email marketing services.

Email Marketing Services: What to Look For

Creating an email campaign can be as simple as adding names to a database, customizing an easy-to-use template and looking at how effective your emails are via simple pie charts and bar graphs. Look for services that offer intuitive tools that will help you quickly upload your list of contacts. You’ll also want products that give you the flexibility to adjust the designs on your email marketing messages so that they reflect your company's image.

In addition to up-to-date designs, focus on products that are easy to learn and use so you can spend your time with your customers instead of with tech support and. Below are the criteria we used to rank the best email marketing software.

Feature Set

Paper, ink, labels and postage. The hassle of direct mailers will quickly fade into the recesses of your memory as soon as you begin to use a business email marketing service. In mere minutes, you can upload images, type your text, manipulate how your text displays, add links and a social media share bar, and more. An effective email marketing company offers professional features you will need to create customer surveys, newsletters and other event emails. In addition to this, many email marketing solutions offer the flexibility to work either in a design format or directly with HTML. With most products, you can even choose whether you want to create an email message from scratch or choose from a large list of creative templates.

With a direct mailer, you can physically hold the copy in your hand before you send it out to your customers. However, if there is a mistake, it's back to the printers. An email marketing agency enables you to preview your email on your computer screen or as a printed copy from your office printer. Some email marketing services even have a preview of many of the most common displays so you can anticipate how your customers will see your marketing pieces. These handy features allow you to quickly adjust text, images or links in your email to make them accurate and attractive.

Email Campaign Creation

Creating an email marketing campaign should be easy, regardless of your skill level or experience. Many email marketing services include a wizard to walk you through the creation of your email, newsletter or survey. You can test the effectiveness of the message's wording and images to ensure that email providers won't mark it as spam and that your subscribers won't find it in their junk mailboxes. Some direct email marketing services also link to popular social networking sites to maximize the reach of your email campaign.

Campaign Reporting

Email marketing services provide reports, graphs and statistics that show you how your email campaign is doing. You can see how many customers open your emails and even which links they click on. You can see how many people unsubscribe and how many forward your emails on to others. These reports also let you know how many emails bounced or didn't reach their intended destination, and you can tell how many are still unopened. Some email services work with Google Analytics to give you even more data to contribute to a successful campaign. Most email marketing services help you maintain your list of contacts by automatically deleting email addresses that bounce.

Ease of Use

It's important that you choose an email marketing service that is easy to use. Whether or not you know the ins and outs of email campaigns, HTML coding or how to use monitoring reports and statistics, the service you choose should provide the tools and explanations necessary to help you easily create an effective campaign.

Help & Support

A top-notch email marketing service should provide help options to get you started, including a user manual, a wizard to walk you through the creation and monitoring of your email campaign, FAQs, a blog, tutorials and articles that explain how to create effective campaigns. Support should include the ability to contact the company by email, phone or live chat.

The reasons to invest in an email marketing service are easy to see. You will save money and have online reporting keeping track of new and returning customers. It's the kind of service, that once you use it, you'll never be able to go back to direct mail advertisements.

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