Are you an affiliate marketer looking for marketing tips to help you succeed online?
Then you’re in luck. This one’s for you.
Because of Google’s latest update, dubbed Penguin, you could be having a hard time ranking your own affiliate website. Post-Penguin, a lot of sites have been negatively affected, with their rankings dropping substantially. Some even woke up and discovered their sites had disappeared from Google’s index.
Naturally, marketers are extremely worried about where all this could lead.
But it seems that the latest update Google rolled out will hold for the long term. That’s because Penguin is all about giving value to authority, quality, and relevance. And that’s what this entire search engine ranking game is all about.
If you are new to affiliate marketing, that might discourage you in a big way.
However, on the flip side of it, Penguin has actually created new opportunities for newbie affiliate marketers to make it big online. The best thing you can do these days is to ride on the solid reputation of authority websites by hosting your content on them.
How’s that possible? What are authority sites and how do you get them to host your content?
Sites familiarly known as web 2.0 sites like Tumblr, Yahoo! Voice, and Blogger, as well as video sites like YouTube and DailyMotion are authority sites. These are some of the biggest authority sites out there.
Post-Penguin, there have been reports that content hosted on Blogger that disappeared from Google’s index has recently resurfaced. That missing content is actually sitting pretty on Google’s first page now.
If you are a newbie affiliate marketer, we’ve got some nice affiliate marketing tips that you should take advantage of in order to dominate your niche with the help of authority sites.
Use Tumblr or Blogger as your blogging platform
Your new content will have a chance of ranking faster on the search engines if it’s hosted on either Tumblr or Blogger. That’s what recent experiments have shown. However, if you’re just starting out, you should probably choose Blogger over Tumblr.
Why? Is Blogger any better? Not necessarily, but there is one very powerful reason to go with Blogger: It is owned by no less than Google.
That being said, Blogger admittedly has a lot of shortcomings. It falls short of the user-friendliness of WordPress. But Blogger is relatively easy to customize, both on the dashboard and the HTML side.
For your Blogger.com site’s name, choose one that is keyword optimized. Use a blogger name with the keywords that your affiliate marketing campaign is optimizing for. If you are selling car DVD players, for example, choose CarDVDPlayer.Blogspot.com as the name for your Blogger-hosted blog’s name.
Upload videos on top video-sharing sites like YouTube
YouTube is still the biggest and most visited video site on the planet. It is the largest in terms of videos uploaded and it is the most popular in terms of the number of visits per day. Above all, like Blogger.com, YouTube is owned by Google.
The search engines are favoring video even more than they used to. That should make you want to step up your online video marketing for your affiliate campaigns.
However, you should also distribute your content on other video sites. Some of the top choices would include MySpace, Vimeo, DailyMotion, and Videofy.me. These sites also have the ability to provide your campaign with a much-needed boost in traffic.
Other affiliate marketers have noted that some of the videos they posted on DailyMotion showed up on the search engines way ahead of the ones they posted on YouTube.
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