Jaguar has unveiled their first Super Bowl commercial called "Rendezvous."
Starring Tom Hiddleston, Mark Strong and Sir Ben Kingsley, the 60 second spot will air during the fourth quarter and feature the F-Type Coupe.
The ad was created under the premise that "Brits have long made the best villains in landmark films" as they combine "intelligence with charm, restlessness with calm, and are always confident." The clip then suggests it's good to be bad.
In a statement, Jaguar North America Brand Vice President Jeff Curry said "Super Bowl week is a major milestone for the Jaguar brand as we present our newest and fastest model, the F-TypeCoupe, to millions of current and future potential customers."
He went on to say "We are sharing the 60- second spot online this week as interest rises, but really look forward to presenting the F-Type coupe and our British villains in action to the viewers in high definition during the game."
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