Honda is displaying a one-of-a-kind custom 2014 Honda Civic Si at the 2014 Chicago auto show, which it created based on a virtual design for the Forza Horizon video game.
The red and black design scheme was selected as the winning entry in the Forza Motorsport Civic Si design content, contributed by Forza gamer Tiffany Labedz from Phoenix, Arizona. Labedz’s design was chosen among almost 170 entries, paying tribute to the Honda and its popular VTEC engines with her expressive design. Labedz said today she loves driving Hondas in the Forza Horizon video game, and said she even used to customize her real-life Honda Civic.
"At Honda, we love meeting our customers where their passion lies, and the racing and custom car design in Forza Motorsport is definitely a passion for so many Honda and Civic enthusiasts," said American Honda assistant vice president of advertising Tom Peyton, in a statement. "Taking an immersive gaming experience like Forza and bringing it to life here at the Chicago Auto Show will make for an exciting exhibition and a real-life demonstration of how cars and gaming are increasingly intertwined."
Honda is one of a few other automakers which have tied in virtual cars with real-life versions, such as Mercedes-Benz and Toyota which feature the Toyota FT-1 concept and Mercedes-Benz Vision Gran Turismo concept in Gran Turismo 6.
The custom 2014 Honda Civic Si will be included in a new Honda Legends Car Pack for Forza Motorsport 5, alongside a standard 2014 Civic Si coupe, 1994 Honda Prelude, and Honda’s 1984 Mugen CRX. In real life, the 2014 Honda Civic Si coupe received a handful of changes for the new model year. Its 2.4-liter inline-four engine now produces 205 hp and 174 lb-ft of torque, increases of 4 hp and 4 lb-ft compared to the 2013 car, and all Civic coupes were visually refreshed for 2014.
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